by Walter Long | Feb 17, 2020 | Uncategorized
The meaning behind this marketing piece: Get ’em while they’re young. As a luxury marketing expert, I can totally understand why a status-symbol car brand would develop a product to appeal to kids — who just might grow up and purchase a Bentley. This is why Bentley...
by Walter Long | Nov 27, 2019 | Uncategorized
They hit you like a hammer, when you get your folio at a hotel. Resort fees. You thought you were just paying $159 for your hotel room – plus all kinds of taxes – but lo and behold, you’re stuck with paying resort fees, or “service fees,” or “destination fees,” or...
by Walter Long | Sep 16, 2019 | Uncategorized
Smoking kills. And, if you’ve ever traveled to Europe, you’ll notice that the packs of cigarettes over there carry extremely graphic visual warnings that say, “Smoking Kills.” ‘Snuff said. This is ample warning. Just as alcohol advertising always carries the...
