Slogans and Taglines: Case Studies

Our Chief Creative Officer, Debbi Kickham, is especially known for her expertise in the creation and development of singular slogans and taglines. For example, she created Robb Report magazine’s signature tagline, “The Magazine For People With Million-Dollar Taste.”

For William D. Kickham’s legal practice, she developed the line, “Kickham. Or Lose.”

For a Polish perfume created by a countess, she crafted, “Caprice Polonaise. The Fragrance With A Royal History.”

Debbi also created, developed and marketed the world’s first luxury-for-less showhouse that she branded as My Faux Chateau™. It is, as she says, “For People With Champagne Taste But Only A Sparkling-Cider Budget.”

Here are a partial list other examples of tagline and brand development:

• “We compound interest, not problems.” —for Fall River Savings Bank
• “The lingerie business that fits you.” —for UndercoverWear
• “The hair salon with a French Twist.” —for Safar Coiffure
• “Decorating with less cash and more cachet.” —for Velcro USA