Blog Article:
Smart Marketing: Kim Kardashian West Launches Cosmetic Line

Love her or hate her, Kim Kardashian West is here to stay.  And she has further embedded herself into the national zeitgeist, as she has recently launched a new cosmetics line. This was about a month ago, before she appeared silver-haired in see-through leggings at New York Fashion Week 2017 just the other day.

Her makeup line sold out in minutes.

So don’t be surprised.  I’m not.  I’m a content marketer and Chief Content Officer of Maxima Marketing,  and nothing Kim does surprises me. She has more than a million Instagram followers who hang on her every word – and Tweet and photo. She is not going away any time soon, despite her horrible ordeal in Paris, after which many people thought she would stay out of the limelight.

Kim, along with her sisters, has served as the face of many cosmetic brands over the years, from Estée Lauder to Fusion Beauty. She even was, for a short time, the beauty editor at OK Magazine nearly a decade ago; today, unbelievably, she has a 1 million-deep Instagram following. Kim’s own makeup line, KKW Beauty, launched–and sold out–in  mere minutes. Kim’s beauty vision clearly is relevant with today’s beauty consumer.

Sister Kylie has successfully launched a ‘90s lip look that sold out: Kylie Lip Kits.  So, this past April Kim created a lipstick collection in partnership with Kylie.

Kim’s signature beauty look is matte foundation, sculpted brows, full nude lip, contoured cheekbones, a deeply bronzed eye and false eyelashes.

As contouring is the key to Kim’s makeup style, her debut product is a Creme Contour & Highlight Kit. It contains two dual-ended cream formula sticks and a dual-ended tool for blending — which comes in a pink KKW Beauty pouch.

You have got to hand it to her – Kim Kardashian is an unbelievably successful brand.

Would you like to mimic her? You can.

There’s a new book out called The Kim Kardashian Principle:  Why Shameless Sells (and how to do it right) by a man named Jeetendr Sehdev.  Mr. Sehdev says he has captured the winning Kardashian formula into an acronym called – what else?  SELFIE.  It stands for:

  • Surprise
  • Expose
  • Lead
  • Flaws
  • Intimate
  • And Execute

So if you want to copy-cat Mrs. West, this is the way to do it. As a Westwood, Mass., branding expert myself, I can’t say that I condone it — but apparently it works.

If you would like to learn more about smart marketing, beauty marketing, and fashion marketing, contact Maxima Marketing today. We are proud to serve businesses in Needham, Dedham, Newton, Cambridge, and other areas in Greater Boston.  

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